NEW WORLD DEVELOPMENT COMPANY
K11 Natural
142
“ HAVING THAT BESPOKE , EXCLUSIVE CULTURAL EXPERIENCE IS A PROMINENT TREND FOR MILLENNIALS ”
— Ellie Tang , Head of Sustainability , NWD time of increased consumer spending power in the region , as social media promoted unique online personas and shoppers craved a selfie-worthy experience . “ Having that bespoke , exclusive cultural experience is a prominent trend for millennials . We keep pushing the K11 museum retail concept for that reason .” “ It ’ s not just about art and digital , but sustainable products at the core ,” Tang adds . Often , small luxury or wellness companies have pop-up kiosks at K11
JULY 2018