NEW WORLD DEVELOPMENT COMPANY
WITH SUSTAINABILITY AT ITS CORE , NEW WORLD DEVELOPMENT FOCUSES ON GREEN , WELLNESS , SMART AND CARING FEATURES TO CURATE UNIQUE , ARTISANAL LIFESTYLE PLATFORMS . HEAD OF SUSTAINABILITY ELLIE TANG EXPLAINS THESE ARE MUCH MORE THAN JUST BUILDINGS
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W ith a sustainable future at its core , New World Development ( NWD ) is at the forefront of building communities in Asia . The corporation ’ s vision to build a better society through sustainable growth and a wellness focus is championed by The Artisanal Movement . As Ellie Tang , Head of Sustainability , explains : “ This brand personality values heritage , nature and innovation at the same time . It is also about empowering each individual to craft something unique and make an impact . We also see the Group ’ s portfolio business as an ecosystem with opportunities to connect talents , products and services to create something new . This has been an opportunity to suggest a new approach to sustainability for the company .”
Sustainability is more than an attractive add-on as other companies may view it : it is integral to all aspects of the business . “ With great support and guidance from our Executive Vice Chairman and General Manager Mr . Adrian Cheng , along with the leadership team , we have the opportunity to get involved in our property projects in Hong Kong and China from design all the way to customer experience ,” Tang says . “ We have referenced the United Nations Sustainable Development Goals , stakeholder
JULY 2018