Digital edge
“ I see the ‘ C ’ in CIO as a change agent . The ‘ I ’ stands for somebody who is bringing real technology innovation solutions to solve real business problems , and the ‘ O ’ is to enable and improve operational efficiency ”
TECHNOLOGY for themselves , their beneficiaries etc . In coming times , They can also do a lot of selfservicing , such as funds switching and withdrawing funds , submitting e-claims ,” he continues .
Becoming fully committed to delivering a unique and distinctive client experience , Sun Life has also partnered with banks to provide faster payments and deliver a complete , frictionless experience .
Digital edge
By placing significant investment in automating repetitive tasks , Sun Life has also sought to boost efficiencies across its operations .
“ All of these things are tied with our philosophy , which is essentially around ease of doing business with clients , proactive problem resolution and establishing proactive contacts with clients as well ,” says Sarda .
“ We are ensuring that we capture interactions across all channels ; from a client interacting with advisors , call centres and our mobile app to guarantee these functions are all in sync .
“ Data is therefore a glue which is bringing holistic synergies between all these digital assets and physical channels to make it a very streamlined experience , and filters into our overall data strategy ,” he adds .
“ I see the ‘ C ’ in CIO as a change agent . The ‘ I ’ stands for somebody who is bringing real technology innovation solutions to solve real business problems , and the ‘ O ’ is to enable and improve operational efficiency ”
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Ritesh Sarda , Chief Information Officer
By ensuring that all decisions are based on authentic data , Sarda notes the importance of focusing on each source of data and , most importantly , to further understand the data . This has led the business to leverage the power of predictive analytics .
“ Data is the bond between digital assets and physical channels , and the other is purely datadriven decision making , getting insight and having the right level of analytics .”
113 asia . businesschief . com