106 digital space . This will not only boost the organisation ’ s foot traffic , but further its digital footprint across a number of touchpoints , such as Facebook , Twitter and Instagram .
“ We have shifted our marketing resources to put equal emphasis on digital marketing as to that of traditional marketing . This is a strategy that has never been before done in the entire history of TMC ,” says Medel .
“ TMC aims to top the charts on customer awareness across its products and services . We would also like to get the pulse of the digital community by conducting social listening and see how we are performing as a healthcare provider in the eyes of the digital community .
“ Social media and mobile apps are sources of information that we can immediately collate and process , where either immediate feedback is given or immediate action is taken . This way , customers feel that they are valued and their feedback is taken on board .”
“ We see every individual not as merely as a clinical patient , but a partner who belongs to the ecosystem of wellness and health management ”
— Brett Medel , Group Chief Information Officer
JULY 2018