FOOD AND DRINK kitchens and featured on the menus . Part of what makes TGI Fridays such a recognisable brand is the signature style and decor throughout its restaurants the world over .
The company is currently reworking its entire restaurant design to take the company “ back to its roots ” as a singles bar in Manhattan back in the 60s . This is a deliberate choice in India as the global split between food and beverage across TGI Fridays sees 70 percent of sales in food . In India , the split is exactly 50-50 .
“ TGI Fridays in India is recognised party place , visited by the younger generation . This interior design direction compliments our positioning in India specifically ,” says Jetley .
TGI Fridays is not the only restaurant chain in India , nor will it be the last , but
Jetley believes the company stands tall , and will continue to stand tall , above other major players because of its operating business model . The company has zero third party investment of private equity funding – all of capital investments are funded through internal accruals . This is unique to India , with the major restaurant chains often funded through third party investments .
“ I feel it ’ s easy to buy market share , but at the end of the day real values materialise when you showcase and justify investments through the bottom line which is really the hallmark of any business ,” he says .
“ That ’ s when speculation meets reality and that ’ s what differentiates us within our consumer competitive portfolio .” www . tgifindia . com 41