TGI FRIDAYS INDIA
satellite feeds and remote data , is removing a lot of the issues surrounding cold storage .
TECHNOLOGY
Technology across the food and beverage industry is transforming the way companies and chains interact and market to consumers . The rise of tablet and mobile devices has seen restaurants follow suit and develop apps designed to tap into this empowered generation of consumer .
In India , consumer interaction is handled a little differently .
“ Around 50 percent of smartphone users don ’ t have internet on their phone unless they are in a Wi-Fi enabled hotspot . Reliability on online applications right now is a little bit premature ,” says Jetley . The company uses a loyalty system in which customers earn and store points within each TGI Fridays restaurant . These points are updated and stored through text messages .
This works through a simple exchange of data , data in which TGI Fridays uses to tailor specific promotions and deals towards specific consumers based on their activity and food choices .
“ It ’ s about gathering data , building loyalty and providing value to your customers with discounts and special offers ,” says Jetley .
But it ’ s not just consumer focused uses of technology that Jetley is concerned with . The company is currently implementing a major ERP system into its back-end processes . This technology will significantly improve the supply chain as well as adherence to recipes and costs of running the restaurants .
“ This ERP system isolates any margin of error from purchasing raw materials to selling it in the restaurant . This is just about to go live and will have a significant impact in terms of creating efficiencies in labour , food costs , beverages etc .,” he says .
CHANGING FACE
Maintaining an element of the structural DNA elements of TGI Fridays stretches beyond the food and beverages cooked and prepared in the
38 July 2017