Business Chief APAC+ANZ Magazine July 2017 | Page 36

TGI FRIDAYS INDIA

“ CONSUMERS WALK INTO A TGI FRIDAYS WITH AN ELEMENT OF ESCAPE FROM INDIA AND INDIAN FOOD . IF WE INTRODUCE INDIAN FOOD WITHIN THAT ESTABLISHED MENU I FEEL IT RUINS AND DESTROYS THE PURITY OF THE TGI FRIDAYS THEME ”

escape from India and Indian food . If we introduce Indian food within that established menu I feel it ruins and destroys the purity of the TGI Fridays theme ,” he says . “ Indian foods have a lot of complexities and are chef driven ; to try and systemise it with a TGI Fridays recipe wouldn ’ t do it justice and to the quality that we are committed to delivering .”

SEAMLESS SUPPLY CHAIN

No restaurant franchisee can be successful without a highly efficient and quality driven supply chain , and for TGI Fridays India , the supply chain industry in India is riddled with two major problems : the supplier shortage and technology gap .
TGI Fridays has a series of nonnegotiable standards with regards to the products it buys from suppliers . These standards set out specifications that suppliers must comply with , including food safety sanitation procedures and certain back end behaviours and the way the materials are handled .
The problem here is that the food
36 July 2017