ASIA
Siam Winery appointed Archie Gracie as its Supply Chain Director three years ago . Since then he has set about transforming the company ’ s supply chain to support its goal of doubling revenues and profits , while becoming an international wine retailer through expansion into both Asian and global markets . The niche winemaker has faced off a variety of challenges to reach this point , from government legislation to geographical stresses . Business Review Asia finds out how the company has been able to shrug these aside and develop a strong plan for the future .
“ We need to have the capabilities in terms of innovation ,” he says , “ And also to build capabilities in terms of driving our performance so that we can grow without overstretching the business – in our production and supply chain capabilities and in our suppliers ’
1000
Number of Employees at Siam Winery
capabilities . It ’ s very much an end to end continuous improvement journey in order to have the right capabilities to support the growth .”
Operations As South East Asia ’ s largest winery , the company has an annual production capacity of 80 million litres , which amounts to roughly a million units on a daily basis . Siam Winery ’ s operations cover every aspect of winemaking – from growing and harvesting , through to ageing , bottling , and distribution . It has two warehouses in Bangkok , giving it a total storage area of 7,600 square meters , which are supported by its own logistics and distribution system covering its entire supply chain .
These assets are crucial to the company ’ s future strategy , as Gracie explains : “ In our strategy to the market we want
www . siamwinery . com 149