Business Chief APAC+ANZ Magazine July 2016 | Page 105

AUSTRALIA & ASIA
opportunity as well . A TV commercial and video featuring surfers , the local Titans rugby league team , people with a disability , celebrities and the new company mascot ‘ Franks ’ received over 10,000 views within 24 hours of its release over social media : “ That tells me that we really are connecting with our customer base and with young people who are our future customers ” she comments .
The old radio system is retained as a fall back but fleet management is largely moving to the app and the high end IT that links dispatch , surveillance , accounts and communications . “ Our IT systems have to be the best available on the market because we can ’ t afford to go down , and that ’ s where the support of our partner Mercury IT is so integral to our business . They ’ ve been with us for seven years and they know our systems inside out .” The company uses industry-specific Integrated Taxi Management Accounting System from MSD : “ At GC Cabs we act as a clearing house for multiple operations and contracts , clear the funds and get them out to the operators and the drivers , so our accounting system has to accommodate the different ways in which we process funds ,” she explains . “ To manage those rather complex financial arrangements , we rely on the sage advice of our accountants PKF who have been involved with our business for over 10 years .”

Company Information

NAME
Gold Coast Cabs
INDUSTRY
Transportation
HEADQUARTERS
11 Millennium Circuit , Helensvale , Queensland , Australia , QLD 4212
FOUNDED
1937
EMPLOYEES
100
WEBSITE www . gccabs . com . au www . gccabs . com . au 105