Business Chief APAC+ANZ Magazine July 2014 | Page 44

TOP 10

01 Buzz Products

When American company Budweiser wanted to increase their visibility in Canada ’ s National Hockey League market , they called Melbourne-based Buzz Products . The global creative agency solves marketing and business challenges through product design solutions . For Budweiser , this led to the Bud Red Light , a Wi-Fi connected , app-controlled replica of the lights that flash in hockey stadiums when a goal is scored . These are commercially available , and flash whenever your team scores . Buzz Products created a low-cost , easyto-understand product that took on the market in a big way .
44 July 2014