03 Commonwealth Bank of Australia
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03 Commonwealth Bank of Australia
The Commonwealth Bank of Australia began taking innovation seriously in 2011 with the establishment of their Innovation Academy . The main goal of this organisation within the business is to allow a venue for staff ideas to be refined to the point where they can apply for internal seed capital . MyWealth , described as “ your
personalised investment hub ,” claims to be the first service providing a single portfolio view for self-directed investors . The mobile app won at the Innovation Awards in 2012 , and much of the program ’ s success can be attributed to Lisa Frazier , CBA ’ s executive general manager of digital channels . She employed six journalists to work just in the MyWealth capacity ; they provide personalised financial news and are responsible for the social media portion .
42 July 2014