Business Chief APAC+ANZ Magazine July 2014 | Page 24

MARKETING
there . Every businesses ’ customers are on Facebook and then you can choose between Pinterest ( a visual medium ), LinkedIn ( for business connections ), Twitter or Google +. I advise to choose to platforms that you will focus on and make them the priority rather than do a sprinkling of posts on all sites .
BE CONSISTENT In the beginning you can often feel like you are talking to yourself as your Facebook business page or status updates resemble a ghost town . Attracting a faithful community is not an easy thing to do unless you turn up everyday and show that you are
serious about being on social media - you must make a habit of posting every day . Let ’ s use Facebook as the example , and commenting and ‘ liking ’ any of your fans interactions . Utilizing these options can make your customers feel like they are special to you . It ’ s also been proven that when people “ like ” your business ’ s Facebook page , they are a lot more likely to do business with you .
ADD VALUE Social media is not the place to go to try to sell . If you go about it this way , it is a surefire way to lose the engagement with your audience ; you