LEADERSHIP MARKETING
WHETHER YOU ARE founding a startup , have a fledgling or established small business , or run a company that ’ s at the top of the corporate world , your business can always benefit in some way from using social media .
It ’ s one of the easiest ways to grow a business , it allows you to connect to your customers on a personal basis and to reach these customers wherever they are – not just from a television set or from your storefront . “ There are those who love it and there are those that loathe it , yet every business has the opportunity to use social media for good , not evil ,” said Natasa Denman , business owner and author of four books .
“ All progressive companies are using social media to engage with their customers where they are hanging out . Put simply , if you and your business aren ’ t on social media , you are already one step behind your competitors .”
Natasa started seriously using social media for her business three years ago , and focused mainly on the most popular social media platforms for small businesses : Facebook and Linkedin . Facebook allows her to interact with her customers , share daily news , tips and promotions . LinkedIn has provided her a venue to connect professionally with those in her field , and to build lasting relationships with others in the community .
“ I was still building my business the traditional way of getting out there networking , running workshops and meeting people , but I also saw the opportunity of reaching a wider audience online .
22 July 2014