HOW TO GROW Y ACCORDING TO AUSS
FINANCE
AussieCommerce was named Australia ’ s fastest g CEO explains that despite this title growin
WRITTEN BY : ADAM SCHWAB
EVERYONE LOVES A headline and a quick fix . Business owners are no different , and many think growing revenues quickly is the key to success . This is confirmed by some of the most respected business magazines , like Fortune ( home of the eponymous Fortune 500 ) and Australia ’ s BRW , which rank businesses according to total revenue rather than profit , or the
even more critical , return on equity .
There ’ s a perfectly good reason for this – revenue or ‘ top line sales ’ is simple , easy to compare and very obvious . Calculating net profit can be affected by all sort of accounting provisions , while return on equity can vary massively between industries and companies .
14 July 2014