Business Chief APAC+ANZ Magazine January 2020 | Page 91

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01 ByteDance

SOCIAL MEDIA

Anyone under a certain age will be familiar with ByteDance , albeit indirectly , thanks to its TikTok social media app . Born out of its Douyin product for the Chinese market , TikTok allows users to create short looping videos , with the format being ripe for producing viral hits . The app was combined with video lip-syncing app Musical . ly after an acquisition in 2017 , and is in many ways a successor to the now defunct Twitter-owned Vine , which pioneered the format .
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