Business Chief APAC+ANZ Magazine January 2020 | Page 82

TOP 10

CEO PIERRE POIGNANT

2012

YEAR FOUNDED

HQ SINGAPORE

82

07 Lazada

ECOMMERCE

Lazada is an interesting proposition due to its history and meteoric rise . Founded in 2012 by German startup studio Rocket Internet , the company sought to exploit the at that time underdeveloped ecommerce market in Southeast Asia . It ’ s an approach that drew dividends , with significant investment from Singapore ’ s Temasek Holdings in 2014 preceding the acquisition of a majority stake by Chinese giant Alibaba Group in 2016 . JANUARY 2020