SUPPLY CHAIN hard , and you have to be extremely agile . We ’ ve changed our whole supply chain to be that .”
Since there is no interface technology that works with every supplier , there is a need for a platform that is common throughout . In the supply planning space , the only collaborative program in place to help with operations is Microsoft Excel .
Martin Brower has created an advanced version of the program , which gives visibility in any situation and at any point in time during a promotion .
“ We ’ ve optimized it so much to make it simple for suppliers ,” said Freeman . “ What they see is very simple and easy , but on our end , it is an analytical monster .”
On the replenishment side , Martin Brower recently implemented JDA Manugistics in 2014 . The company uses this tool to do all of its forecasting for both its standard products , as well as promotion management .
Next , the company integrates this forecast into Excel so both the replenishment and the supply planning teams receive the same information . This allows them to quickly notice if things are going wrong .
“ We ’ re looking to simplify that process ,” said Freeman . “ Next year , we ’ ll begin working with McDonald ’ s on restaurant replenishment which is a big ticket item for both of us .
“ As we move into the future , Martin Brower intends to continue to drive innovation for our customers as they evolve ,” Freeman said .
Company Information
INDUSTRY
Supply Chain
HEADQUARTERS
20 Bowmans Road Kings Park , NSW Australia , 2148
FOUNDED
1956
EMPLOYEES
8,000
REVENUE
USD $ 14 billion
www . martinbrower . com 91