Business Chief APAC+ANZ Magazine January 2015 | Page 50

HOLDEN NEW ZEALAND
Holden New Zealand celebrates 60-year anniversary with state-of-the-art operations

It ’ s hard to imagine a major car company ’ s roots containing the manufacture of refrigerators . But that is indeed part of Holden New Zealand ’ s story , as well as the manufacture of car components like spark plugs , filters and exhaust systems . Its history is rich : Holden New Zealand ’ s first plant opened in January 1926 in Petone , with its assembly plant in Trentham opening several decades later in 1967 . The company ’ s decision in 1990 to phase out local assembly of vehicles has guided it towards a focus on its country-wide import business , the dealer network and the sale of parts .

As Holden celebrates 60 years in New Zealand and shares its vision for the future , GM Holden in Australia is working toward the phase out plan of manufacturing , the biggest shakeup of manufacturing in recent history .
60th Anniversary — Holden ’ s Here To Stay “ The rationale around the celebration for our 60th is to highlight the achievements we ’ ve had over the last 60 years ,” shared Jeff Murray , managing director , “ but
50 January 2015