ZAMBRERO
FOOD providing essential support to in-school meal programs and people in impoverished regions and disaster sites in need around the world . Since the one-for-one model means that the strength of Zambrero ’ s humanitarian work is directly tied to the strength of its sales and franchise growth , that number is expected to double in short order . What ’ s more : by publicizing its mission , Zambrero is able to educate consumers about humanitarian issues and inspire them to take action .
“ There is definitely a feeling of giving back ,” says Cook . “ Aid work can be very overwhelming . But as the saying goes : how do you eat an elephant ? One bite at a time . Just by encouraging people and educating people about it , they can become aware of little things they can do to help . That is a big motivator and differentiator .”
Backing Up The Cause With A Quality Product Supporting a higher cause is always noble — but when you ’ re a restaurant franchise first and foremost , noble intentions will only get your business so far . But Zambrero understands this , and is able to confidently stand behind its products just as strongly as its philosophies .
“ Giving back , educating people — while all of these things are great , at the end of the day the customer comes to your restaurant for one reason and one reason only : because they ’ re hungry ,” notes Cook . “ You must deliver on product time and time again , and one of our philosophies is that you ’ re only as strong as your weakest menu item . If you go to one of our restaurants , I should be confident in every single one of our menu items .”
Zambrero has put this philosophy into action by creating a menu that is small , sharp , and to the point . “ Some other restaurants feel they have to cater to everybody and will have a hundred menu items — but what happens is you get paralysed by choice , and then you get food envy of the person next to you ,” says Cook . “ So we ’ re focused on simplicity : making burritos , tacos , and bowls , and making those really well .”
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