“ With the prevalence of smartphones and tablets today , a mobile app is a critical component of many digital strategies ”
John Zink Former consultant at Centric Consulting
downtime , as well as having a good UX to reduce the training requirements .” It is also important to “ keep pace with regulatory requirements , increase capacity , and improve reliability when implementing an effective mobile strategy , and maintaining high levels of security and customer service , which can all have an impact on bottom line and operations continuity ,” comments Wells .
Ultimately to get the most value out of a mobile app strategy , Wells concludes that “ transformation of any sort requires a clear understanding of your current limitations , a vision of what the future organisation looks like , executive buy-in , financial support , new organisation models , and an understanding of the outcomes you want to achieve by implementing this strategy . Planning ,
FIVE ADDITIONAL ELEMENTS TO CONSIDER WHEN DEVELOPING A MOBILE APP STRATEGY
1 . Enterprise planning integration 2 . Customer journey mapping 3 . Valuable capabilities 4 . Google mobile usability scoring 5 . Back-end readiness
organisation , training , and prioritisation are key to getting the most out of a digital mobile strategy .”
83 businesschief . asia