“ Mobile app strategies can play a critical role in a company ’ s overall digital strategy ”
Matthew Wells Vice President , Digital Product Management , GE Digital
For organisations looking to incorporate a mobile app strategy into its digital strategy Wells explains For organisations looking to incorporate a mobile app strategy into its digital strategy Wells explains that , “ as with any change , the challenges are training , partnerships with knowledgeable vendors that can assist with implementation , and identifying champions within the organisation to make sure the strategy is implemented completely and effectively .”
However , organisations that can address these challenges , those in the industrial companies for example , stand to benefit from the ability to “ extend operations to the field , enabling flexibility and increasing productivity and efficiency , as well as ensure worker safety and operations continuity with secure
WHY PEOPLE DOWNLOAD MOBILE APPS
71 % to earn loyalty or rewards points for downloading 67 % to receive in app only coupons or discount 64 % to receive a discount on the first order
59 % they are a frequent purchaser from the company 81
controls . In addition , they can facilitate worker location flexibility , support external monitoring and contingency operations , and depending on their industry , weather-proof operations .”
While “ a mobile solution provides industrial companies with the ability to support remote and mobile worker access to plant monitoring and control systems as well as the long-term flexibility and cost reduction benefits ,” reflects Wells , in order to experience such benefits “ they should , identify and take multiple key considerations into account when implementing a
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