THE ROLE OF MOBILE APPS IN A DIGITAL STRATEGY : WHY DO THEY MATTER ?
GE Digital ’ s Matthew Wells on why mobile apps matter in a digital strategy and how organisations can get the most value
THE ROLE OF MOBILE APPS IN A DIGITAL STRATEGY : WHY DO THEY MATTER ?
With the latest acceleration in digital technology adoption – driven by the impact of COVID-19 – the fundamental ways in which both customers and businesses interact with each other have significantly changed . A simple smartphone can act as not only a phone but a camera , entertainment , wallet , health monitor , social enhancer and shop .
When looking to implement a successful mobile app strategy , it is important for organisations to understand that a company ’ s mobile app strategy is not a separate entity , a business ’ s “ mobile app strategies can play a critical role in a company ’ s overall digital strategy ,” comments Matthew Wells , Vice President , Digital Product Management at GE Digital . “ Mobility enables information sharing across multiple locations in minutes , not days and weeks , while simultaneously reducing costs through optimisation . It can also reduce operational challenges by eliminating administration of some manual processes , enabling a smoother and faster path to efficiency .”
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