DIGITAL TRANSFORMATION TRENDS
Commenting on the completion of the merger between Vodafone India and Idea Cellular , Ravinder Takkar , managing director and CEO at Vodafone Idea commented , “ Vodafone Idea came together as a merged entity two years ago . We have , since then , focussed on integrating two large networks , our people and processes . And today I am delighted to present Vi , a brand that will bring important meaning to the lives of our customers .”
DIGITAL TRANSFORMATION TRENDS
Digital transformation is about rethinking people , processes and technology , while keeping the idea of developing a ‘ simple , fast and innovative experience ’ for customers .
As digital initiatives grow in the region , customer behaviours evolve , transitioning from traditional interaction channels to digital channels . This change is driving the development of the digital experience layer ( DXL ), a disruptive technology which enables businesses to quickly address the customer ’ s digital need and provides the flexibility and agility to fast track their digital experiences programs . This solution eliminates the need for a major transformation of legacy systems , bringing the services near to the experience layer .
In addition to changing customer behaviours , many other digital transformation initiatives in India are being delivered by harnessing hybrid cloud , artificial intelligence ( AI ), machine learning ( ML ), robotics , neuro-linguistic programming ( NLP ), the internet of
“ It is in the times of crisis that the grit and commitment of individuals and an organisations are put through the true test of time ”
— Vodafone , Company Statement 2020
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