VODAFONE IDEA LTD
Business Chief APAC looks at the digital transformation and COVID-19 trends that are driving the development of a truly digital India
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E stablished in 2018 , Vodafone India Ltd completed its merger with Idea Cellular Ltd . As part of the merger , Vodafone India rebranded to Vodafone Idea and is jointly controlled by Vodafone and the Aditya Birla Group . Its vision is to “ create world class digital experiences to connect and inspire every Indian to build a better tomorrow .”
Vodafone Idea provides the pan-India region with voice and data services for 2G , 3G and 4G platforms . The company is committed to delivering high quality customer experiences and contributing to a truly digital India .
Following its establishment in 2018 Vodafone Idea has since rebranded for a second time to ‘ Vi ’ in September 2020 following the final completion of the merger between the two organisations . Reflecting on the creation of Vi , the company states that it was built to “ be strong , ever dependable , agile , intuitive , and a brand in tune with the needs of the customers in these ever changing times .”
FEBRUARY 2021