Business Chief APAC+ANZ Magazine February 2021 | Page 123

ENTERING APAC
Iain Rolfe @ C2FO

“ When a crisis emerges , you either go out of business or find more working capital to get through that period of time ”

— Iain Rolfe , MD , ANZ , C2FO
customers ’ ERPs into our system , do what we need to do , and then push the equivalent instructions back into their systems ,” Rolfe adds .
The platform , Sarda explains , straddles the customer ’ s procurement and sales functions . “ It means that you have a uniquely better view of your cash flow ,” he says .
ENTERING APAC
C2FO ’ s presence in the APAC market is relatively new , launching its operations in China and Australia two years ago , expanding its presence in India and adding Taiwan to its portfolio in 2019 . Sarda ’ s role in the company ’ s expansion has several elements , each aimed at increasing C2FO ’ s APAC
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Iain Rolfe @ C2FO
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