Sam McCready , Chief Information Officer at Racing & Wagering WA , explains how the company has changed its culture , breaking down the barriers between the technology and business teams to promote customer-centric practices
RACING & WAGERING WA
Sam McCready , Chief Information Officer at Racing & Wagering WA , explains how the company has changed its culture , breaking down the barriers between the technology and business teams to promote customer-centric practices
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I n 1961 , the Wagering and the Totalisator Agency Board of Western Australia founded its first agency in Perth , Australia , beginning a trajectory of state-supported racing that culminated in Racing and Wagering West Australia ( RWWA ). Founded in 2003 , RWWA turned over AUD $ 1bn in its first year of operations . The company ’ s business is divided two ways . As a sporting body , it oversees greyhound , harness , and thoroughbred racing across Western Australia . As a retail license operator , it operates the wagering around these races and was the first digital betting site in Australia .
Sam McCready has worked at RWWA for around three years . The Chief Information Officer , he was recruited to help the company improve its digital presence , bringing 18 years ’ experience in finance , with the last decade focused around increasing customer service through digital channels . The technical transformation at RWWA has been divided into three primary areas : operating model , technology product architecture , and capability
FEBRUARY 2020