we have to deliver a service level and an experience that makes our customers happy . We want to capture as big a market as possible , but we want to make sure that we scale in a healthy way . This means a strong focus on organic growth and making sure that the users that come on the platform remain engaged . If users stop coming back then we need to improve our service , find ways of being more relevant , or simply being more fun to enrich people in their daily lives .”
Considering Daraz ’ s considerable growth and continuingly ascendant market penetration across South Asia , the strategy is certainly yielding success . Looking forward , Mikkelsen is enthusiastic about the potential for yet further expansions of Daraz ’ s capabilities and offering . “ In the past , we ’ ve focused on building the categories we offer and developing a good standard of service across our operations , and that ’ s taken a lot of time and effort ,” he says . “ Now that we have a very strong base , we want to make sure that there ’ s something for everyone on Daraz .”
This expansion includes , but will not be limited to , a fashion channel , dubbed D-Fashion , with tailorable experiences
165 asia . businesschief . com