Bjarke Mikkelsen platform has also been a major element of the ecommerce platform ’ s development . “ We apply a lot of focus to user-generated content , reviews and ratings , then using data and algorithms to ensure the sellers of good products get more exposure than sellers with lower quality offerings .” These factors have been embedded in the design of Daraz ’ s platform and accompanying mobile app , while the infrastructure surrounding its service continues to be developed in line with the third leading consumer expectation : rapid delivery .
it ’ s a fun experience .” The assumption that convenience is king is more applicable to more developed markets where entertainment is ubiquitous to the point of being all-consuming - in South Asia , those facilities for diversion are not so common .
Quality was also earmarked by the study as being of particular importance , especially in terms of offering comparison tools between non-branded products . Differentiating user journeys through segmentation of entry points and UX on the
EXECUTIVE PROFILE
Bjarke Mikkelsen platform has also been a major element of the ecommerce platform ’ s development . “ We apply a lot of focus to user-generated content , reviews and ratings , then using data and algorithms to ensure the sellers of good products get more exposure than sellers with lower quality offerings .” These factors have been embedded in the design of Daraz ’ s platform and accompanying mobile app , while the infrastructure surrounding its service continues to be developed in line with the third leading consumer expectation : rapid delivery .
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Bjarke Mikkelsen is the Founder and CEO of Daraz and has built the company from a small startup in Pakistan to an important part of Alibaba ’ s global ecosystem . He started his career in A . P . Moller - Maersk and then worked his way to Vice President at Goldman Sachs in London before making the jump to become an ecommerce entrepreneur . His career is characterised by adaptability and transformation management . Applying structure in a chaotic environment and building a company culture where the best talent and ideas can flourish has been the key to Daraz ’ success . His motivation is to create equal opportunity for the 500 million people living in Pakistan , Bangladesh , Sri Lanka , Myanmar and Nepal .
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