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Having constructed a team with the market and sector knowledge to augment his acumen , the risk has certainly been rewarded . Considerable growth across its South Asian operations resulted in an acquisition from Asia ’ s pre-eminent ecommerce leader , Alibaba Group , in 2018 , and the firm ’ s capabilities have since expanded exponentially . With the acquisition , Daraz has become an important piece of Alibaba ’ s global strategy to target 2bn consumers in its ecosystem by 2036 .
During the transition of its IT systems from Portugal to Pakistan , Daraz
re-platformed its systems to align with Alibaba ’ s global framework and resultantly unlocked reams of potential in the process . “ It took about a year to finish , and it was not without pain or impacts to the business , but in the end the product we have today is ten times stronger and more advanced than anything we could have built ourselves in the next five years ,” Mikkelsen enthuses . “ The new technology infrastructure has been a huge win for the business . Alibaba has always taken our requests seriously and given us the flexibility to
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