CROWD MOBILE
Crowd Mobile is a mobile-first company with a world-leading ‘ Q & A ’ platform ; it provides personalised expert advice , and a subscription service giving users access to games , infotainment and security products . The company has developed a diverse range of products in the m-payment , entertainment and infotainment space . It is also listed on the Australian and German stock exchanges .
Chief Technology Officer ( CTO ) Iain Clark , former UK-based VP of Goldman Sachs , joined the company ’ s Australian head office five years ago . Under his guidance , Crowd Mobile has expanded across a number of different platforms , from purely PSMS into direct carrier billing ( DCB ) and apps .
“ Mobile is our primary focus ,” he says . “ That ’ s where the vast majority of our revenue comes from and is a very important part of our business . I think we ’ ve improved the way our services are being offered to the existing market and by expanding into new markets , new countries , and new products .”
Crowd Mobile ’ s Q & A apps achieved record growth in the 2016 financial year , growing 66 percent to $ 20.7 million – and Clark , at the helm of all its systems and infrastructure , has been instrumental in its success .
“ Crowd Mobile has been really aided by our business intelligence ( BI ) solution ,” he says . “ Immediately , our marketing and operations departments could see the ROI for the marketing spend . When we actually saw the numbers we
56 February 2017