BUSINESS REVIEW AUSTRALIA business objective .
4 . Unlock and share powerful insights Finance departments are interacting more than ever before with other operational departments , and have the opportunity to guide decision-making through actionable , data-driven insights .
Success means bringing financial insights to different parts of the organisation . However , there is a tonne of data out there and finance departments need to distil the most useful metrics that demonstrate what the real financial and operational business drivers are .
Organisations today must deliver intuitive and self-service reporting and analytics , slicing and dicing deep into data sets .
Insights — and the decisions made based on them — impact multiple parts of the company . For example , with real-time customer insights , sales and marketing are now more than ever in lockstep with finance , particularly in identifying new markets , new buyers and the strongest market opportunities .
The shift to collaborating digitally
Fintan Diviney , Area Vice President at Adaptive Insights
is one of the biggest challenges — and one of the biggest opportunities — facing today ’ s CFOs . Ensuring performance data is comprehensive and presents 360-degree business visibility is a necessity for critical business decision-making .
To truly lead an organisation armed with deep financial insight , it ’ s up to CFOs to embrace and drive new technology adoption : technology that will help to create a repeatable process of getting the right data , to the right people , at the right time .
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