Business Chief APAC+ANZ Magazine February 2015 | Page 38

COMPANY NAME
This machine is a full custom geometry commuter bike produced for a customer who wanted something with the same fit as his road bike that could be used all year round with a ‘ classic ’ colour scheme .
leisure , transport and practicality in a modern city ,” said Andrew .
And because Flying Machine heavily incorporates customisation throughout its operations , they ’ ve made a point of tracking popular trends throughout their requests for customisation as well as identifying specific design elements that they feel particularly strong about . They ’ ve then taken these customised elements and essentially standardised them through their own internal replication and refinement in some of the lines of bicycles they now offer . “ A couple of our models were born of customer requests , such as our very popular UCX [ Urban Cyclo Cross ], which came about through
38 February 2015