Business Chief APAC+ANZ Magazine February 2015 | Page 33

1 . SEAFOLLY
1 . SEAFOLLY
Although all the surf brands mentioned on this list provide gear for women , SeaFolly is the only one that focuses on women . The company was founded in 1975 with the idea that a range of fashionable and sun safe swim and lifestyle wear should be available to women , as well as girls and boys . Today , SeaFolly is stocked in major fashion department stores and swimwear boutiques around the world .
Although the company is not specifically a surf brand , SeaFolly does sell rash guards and other beach essentials . Known for their bold statement prints , contrasting textures and injections of eclectic colour , SeaFolly ’ s line encapsulates the brands philosophy : Seafolly believes life is for living !