2 . SURF STITCH
AUSTRALIA ’ S 10 BEST SURF BRANDS
2 . SURF STITCH
Surf Stitch isn ’ t one brand — it ’ s all surf brands . The company has become Australia ’ s largest online fashion retailer , the world ’ s largest online action sports and youth apparel retailer , and is home to over 20,000 + products and 600 brands . Founders Justin Cameron and Lex Pederson grew the company from their back yard garage in 2007 to its current global business status .
The pair wanted to fill the void left by traditional surf shops : great gear , but a limited amount of product , sizes and style . Cameron and Pederson are still involved in the day-to-day of the website ’ s business . The year 2012 saw the company expand into Europe , and Surf Stitch has just recently acquired a North American online retail platform , widening the company ’ s reach even further . Executive talks at picket line
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