Business Chief APAC+ANZ Magazine February 2015 | Page 29

3 . OCEAN & EARTH
AUSTRALIA ’ S 10 BEST SURF BRANDS
3 . OCEAN & EARTH
Like many a surf brand , Ocean & Earth started by producing a few basic surfing products and a staff of Brian Cregan and a couple partners in 1978 . The company grew through a network of retailers through NSW and Southern Queensland and as of 2010 has been known as the company that makes the “ World ’ s Strongest Leash ”— a fully moulded surf leash .
The backbone of the company : a broad range of surfing accessories , backpacks and a small range of clothing were the types of items the company started selling at its inception , proving its business model has worked throughout the decades . Ocean & Earth shares that their surf fashion reflects “ the waves we surf , the places we travel , the music we listen to and the art that inspires us .”
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