Business Chief APAC+ANZ Magazine February 2015 | Page 27

5 . QUICKSILVER
AUSTRALIA ’ S 10 BEST SURF BRANDS
9 and RVCA , all successful brands in their own right .
The brand sponsors riders in several different subcultures including surfers , snowboarders and wakeboarders . These riders in turn are brand ambassadors , showcasing the company and its products , as well as the corresponding lifestyle .
5 . QUICKSILVER
If the sport uses a board , Quiksilver is there . The brand was founded on boardshorts when in 1969 Alan Green and John Law , two Torquay locals , noticed a gap in the surf market . They made the swim trunks in their home garage , and since then the company
has become one of the largest and most prestigious apparel companies in the action outdoor sports industry .
Quiksilver offers a diverse line of products under its umbrella , including a complete clothing collection , accessories , eyewear , watches , sun care , footwear and wetsuits . The Winter Sports division is emerging with snowboarding apparel and hard goods designed for high performance enthusiasts .
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