10 . THE CRITICAL SLIDE SOCIETY
TOP 10
10 . THE CRITICAL SLIDE SOCIETY
Self defined by Rama McCabe , creative director , as “ Art , surf & fun ,” The Critical Slide Society joined the pantheon of surf brands in Australia in September of 2009 . What started as a small partnership in a beachside cottage between Jim Mitchell and Sam Coombes , former employees of Mambo , has turned into a brand that is sold in select retail stores in Australia , USA Canada , Spain and Japan .
TCSS started out as a blog where the two would document favourite surf and pop culture artists . The blog spawned a small clothing collection which is what has grown into today ’ s line . This year , McCabe shares that the brand has “ gone a little tougher and less fruity then where we have been . This is a reflection of the brand maturing and catering for an ever changing market .”
24 February 2015