Whether you ’ re producing , marketing or transporting a product , the strength and design of packaging is critical . Gravure Packaging Ltd . understands this concept well . For the past three decades , the Wellington-based company has been dedicated to the production of high-quality packaging and label design .

Introducing Innovative Ideas Clients come to GPL with a variety of complex problems . One area where GPL excels is in using its experience and creativity to find innovative solutions , whether it ’ s creating a label that changes colours as the product ’ s temperature drops or a package that will protect its delicate contents from outside concerns like UV damage . Frucor came to GPL with the latter issue , and the company met this challenge head on .

“ When Frucor came to us for a packaging solution for their V Iced Coffee we were excited and enthusiastic about coming up with

164 February 2014