WHEN IT COMES TO DIGITAL BRANDS WHAT IS THE BEST STRATEGY AND APPROACH TO DRIVE THE MOST VALUE ?
DIGITAL STRATEGY
WHEN IT COMES TO DIGITAL BRANDS WHAT IS THE BEST STRATEGY AND APPROACH TO DRIVE THE MOST VALUE ?
JP : You need to pull it back to the principle of good marketing / branding . The rules of good marketing and branding are being distinctive and being differentiated . That ’ s particularly important to revisit now as consumers are re-evaluating what ’ s important to them and their families . Even more important is the rule ,
‘ learn to walk before you run .’ A good digital strategy , therefore , is a strategy that focuses on the core elements ( differentiation ) and which really focuses on what your brand stands for . In addition , one of the key features for an effective strategy is the right people . Key people are the core differentiator and make the magic happen . They are the scarcest resource in digital and non-digital brands . Another is to combine creativity
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DECEMBER 2020