WHAT ARE THE BENEFITS AND CHALLENGES OF A DIGITAL BRAND ?
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MM : Voice and audio will be the next frontier for digital brands . It ’ s important to note that digital brands evolve as consumer behaviour evolves . And now , digital brands need to understand what their presence looks like in a more non-visual world . Right now , UX , UI and design are an integral part of a digital brand , but brands must think about what interactions will look like when people aren ’ t using a click to engage . Audio branding and sound logos will become increasingly important .
WHAT ARE THE BENEFITS AND CHALLENGES OF A DIGITAL BRAND ?
JP : The basics still hold : you need to provide something that your customers value . But with ‘ digital ’ at the core , you can react more quickly , test new
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