FoRfest2020 - Brand Building by Responding to Shifting Consumer Needs in Real-Time
WHAT DO YOU THINK THE FUTURE FOR DIGITAL BRANDS WILL LOOK LIKE ?
FoRfest2020 - Brand Building by Responding to Shifting Consumer Needs in Real-Time
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65 stay ahead of competitors wherever they emerge .
WHAT DO YOU THINK THE FUTURE FOR DIGITAL BRANDS WILL LOOK LIKE ?
AM : The future was always bright for digital brands , a growing and highly connected customer base , easily accessible target audiences through major digital platforms , being able to move faster than larger more traditional competitors and not being restricted by geography or physical retail . As the world moves evermore online , the barriers to entry for new digital brands will fall and the friction for consumers to purchase from these brands will erode away . We have already seen the introduction of seamless , one-touch , end-to-end ecommerce with Facebook stores and Amazon marketplace . However , COVID has accelerated digital transformation among almost all companies to varying degrees , including traditional incumbents .
JP : The human touch is becoming hugely important . In response , digital brands will get more human and more personal . They will be much smarter in terms of spending and more diligent in
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