THOSE PARTICIPATING IN THE ROUNDTABLE INCLUDE :
Business Chief speaks with leaders from McKinsey , Toluna and Ebiquity on what it means to be a digital brand and the best strategy to drive value
There are a number of definitions for what constitutes a digital brand . In this roundtable , leading experts look at the difference between digitally native companies and how traditional companies are becoming digital . Business Chief also gains insight into what it means to be a digital brand in today ’ s world , as well as the ways in which companies can drive the most value out of their digital brand strategy .
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THOSE PARTICIPATING IN THE ROUNDTABLE INCLUDE :
JP : Jesko Perrey , Senior Partner at McKinsey & Company
MM : Michele Morelli , EVP , Global Marketing Strategy , Toluna
AM : Angus McLean , Director at Ebiquity
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