59 digital transformation across all industry segments , thereby warranting renewed diligence on investment recommendations . In particular , equity investments in companies that may have traditionally performed well may not necessarily be a good investment if they fail to digitise their business model and adjust to the new normal .
Similarly , investment management companies should seek an accelerated pace of digitisation for themselves as well . This includes opening and enhancing channels for digital wealth and robo-advisory in addition to leveraging digital to enhance the overall customer experience . It is important to note that the move towards digital will also increase the importance of cybersecurity and ensuring the protection of customer data . In terms of investment strategy , post COVID-19 , investment management service providers are likely going to seek out undervalued assets .
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