“ The really smart companies are spending more time understanding and engaging with their influencers in a time of technological and social change ”
— John Harte ,
Advisory Member of The Chairman ’ s Network ( Australia )
37 be achieved and who is responsible for the tasks required to achieve it . “ Create clear expectations , roles , responsibilities and boundaries , as well as understand the risks and make sure that they are managed , mitigated and monitored ,” comments Harte . In addition to maintaining clear communication , it is also important to look at stakeholder engagement as a way to build , grow and sustain a social licence with key influencers and groups that the organisation needs to achieve its goals and influence its work . “ Think of stakeholder management as an investment in brand , reputation and building social licence rather than a necessary evil or ‘ just another ’ business process ,” states Harte .
businesschief . asia