LEADERSHIP AND STRATEGY
Business Chief APAC explores the natural evolution of stakeholder management and the impact of COVID-19 on transformation
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With 58 % of senior executives ranking external engagements among their CEOs ’ top three priorities – up 13 % since 2013 – Business Chief speaks to John Harte , Advisory Member of The Chairman ’ s Network ( Australia ), on the evolution of stakeholder management operations .
Defining stakeholder management operations as “ the effective management of those that have an influence on the achievement of your company ’ s purpose and those that you want to influence in successfully bringing that purpose to life ,” Harte has seen an increase in awareness that power is shifting . “ Technology – particularly social media – is reducing the barriers to communication and community expectations are evolving .” As a result , companies are using technology to build their engagements with stakeholders , as well as paying closer attention to stakeholder expectations and anticipating potential changes . “ The really smart companies are spending more time understanding and engaging with their influencers in a time of technological and social change ,” added Harte .
DECEMBER 2020