PRUDENTIAL BSN TAKAFUL BERHAD
26 being available in 10 local languages , the app also incorporates epidemiology . Free for download , the app has many features such as ; after the completion of a medical questionnaire , a report is generated which includes a realistic 3D representation of the body , called the ‘ digital twin ’, as well as health advice to help one reduce disease risks and improve overall wellbeing . “ We see this whole ‘ ecosystem ’ as becoming a central tool , not only for our customers , but also for our agents to promote and share with potential customers ,” says Deen . “ PruBSN doesn ’ t want it to be a formal , boring app that you only look at if you ’ re sick ; it has to be a fun and useful tool as well , one that helps you to manage the healthcare as well as financial needs for yourself and your family .”
“ Insurance is often considered to be a very traditional and conservative industry , but you ’ ll be surprised how fast-moving and modern we can be ”
— Ahmir ud Deen , COO , Prudential BSN Takaful
The strength of PruBSN ’ s vision and its preparation for insurance and Takaful ’ s digital era means that it is well-prepared to meet the challenges of 2021 .
“ We ’ ve got a very clear and detailed roadmap of what we want to do , whether that ’ s integrating our businesses , our industry , and our companies onto shared platforms , or giving our customers the
DECEMBER 2020