Business Chief APAC+ANZ Magazine December 2020 | Page 21

How do you do health when we ’ re all different ? # PulsebyPrudential
How do you do health when we ’ re all different ? # PulsebyPrudential
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21 and it ’ s going to have a permanent impact on the industry .”
PruBSN ’ s digital transformation continues to guide the direction of its approach . Initial innovations included an online , tablet-based point of sales system that allowed agents to meet customer needs faster and more effectively , and after that , building an omnichannel customer portal to facilitate the younger generations ’ interest in being able to self-service . The company has also been investing in the development of several apps designed to drive engagement and foster a closer relationship with users and customers . “ One very popular app for us , being an Islamic company is “ PruBSN Insan ”, which gives users daily prayer reminders , amongst other , spiritual advice .” Another more recent one is ‘ Pulse by Prudential ’: Pulse marks a step change in health management in Asia by making healthcare more inclusive and accessible . By supporting users in every step of their health and wellness journey , Prudential is going beyond its core business of providing protection and playing a greater role in helping people prevent
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