“ Malaysia is a fairly heavily regulated market , but I don ’ t mean that in a negative way ”
— Ahmir ud Deen , COO , Prudential BSN Takaful mobilise for remote working when the COVID-19 pandemic began to escalate . “ I would say that we hit the ground running : we were set up within a week , including a new sales process that allowed our Agents to enroll new customers digitally . This gave them the ability to continue serving prospective customers while still following the safeguards required in the market .” However , more than that , the pandemic awakened the industry to the gaps in insurance protection and how it could improve even further . 19
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