ADA
Kirill Mankovski , Managing Director , describes digital marketing post- COVID-19 and how ADA ’ s datacentric approach is yielding greater results
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D ata ’ s value to marketing in the digital era cannot be overemphasised ; as the technologies capable of rendering large amounts of consumer information usable continue to grow more sophisticated , companies are developing significantly improved methods for monetising digital experiences . Founded in 2013 , ADA is a data and AI ( artificial intelligence ) based enterprise located in Kuala Lumpur , Malaysia that understands this fundamental principle . Intent on realising ‘ the future of marketing ’ through data-rich insights , advanced analytics and a farreaching understanding of consumer mindsets , the company specialises in channelling growth and strategy optimisation for its clients .
Kirill Mankovski , Managing Director , tells us that he joined ADA following his own experiences dealing with other marketing agencies as a client . Having held managerial and executive positions at leading tech firms , he became accustomed to being told that what he needed couldn ’ t be achieved , “ not simply because the agencies or the partners were bad ,
DECEMBER 2020