LEADERSHIP
36 and popular product .” Indeed , Picsolve acquired the maker of the Experience Wall , Freeze Frame , in September 2017 as part of its technology growth strategy . Further , a deal with Studio City in Macau will see Picsolve deploying its Super Selfie offering , which comes from another strategic partnership with Panora . me .
As the business diversifies , a particularly lucrative technology development for certain amusements will be zip wires , a product which involves a camera set up at the end of a zip wire to create slow motion footage of a descent . “ Some customers in Asia are looking to deploy this ,” says Hockley . “ We ’ re hoping it will capture the enjoyment and entertainment when you go head first down a zipline .” This is certainly something consumers can ’ t do with their own smartphone .
Another technology focus revolves around payment options . Picsolve works to offer customers the option to pay before , during or after an experience , based on how a particular partner operates – after all , Picsolve does not sell itself as a brand , but a tool allowing its partners ’ brands to develop and inte-
DECEMBER 2018